Flummery

Here is the latest entry for the Words, Wonderful Words page:  flummery.  According to Visual Thesaurus,

“This word has sound sense, in that it sounds a lot like what it is: insincere talk or flattery. It's from a Welsh word denoting a kind of porridge, and thus shares a niche in English with pablum, another porridge word that also has a disparaging meaning pertaining to language.”